Pro team kits.

I generally want to keep this blog positive - I'm generally positive, and I do believe in the value of normative gestures. In other words, create positivity. And I love that Columbia Sportswear (a company based in Oregon) has seen the international value of sponsoring a team. But:

http://www.cyclingnews.com/photos.php?id=/photos/2009/features/columbia_launch09/18-teamColumbia

Why would you make women (or men) wear this kit design? Why would you bother to make the women's different than the men's in such a slight way, but still keep it so manly? That outline of chest and abdominals just doesn't work for me. Some pro teams have been doing kit designs that are like super hero armor. Sorry, but a physique with a big chest and bulging abs doesn't come to mind when I think of a super fast road racer. It looks a bit off for men's kit, and totally strange for women's kit.

Just my initial impression. Maybe it will grow on me, along with a big chest.